The Cultural and Tourism Appeal of Puri Jagannath Temple
The Jagannath Puri Temple, one of the most revered pilgrimage sites in India, attracts millions of devotees and tourists each year. Nestled along the eastern coastline of Odisha, Puri is known for its sacred heritage, the annual Rath Yatra, and its stunning beaches. The temple’s spiritual aura combined with Puri’s natural beauty makes it a sought-after destination for both religious and leisure travelers. To enhance this experience, a new luxury beach resort with a strong spiritual focus is set to redefine the hospitality landscape in Puri.
A Grand Vision: The Rs 200 Crore ‘Jagannatham’ Project
Sevayat Daitapati Bhabani Das, a priest of the Jagannath Puri Temple, announced plans for a 300-room luxury beach resort named Jagannatham, aimed at offering a ‘satvik’ experience. The project, valued at Rs 200 crore, will provide a unique retreat combining spiritual tranquillity with modern comforts. The resort will be strictly vegetarian and alcohol-free, catering to pilgrims and travelers seeking a serene environment.
Speaking at a press conference, Das stated, “Puri is not just a destination. It is a sacred abode where divinity meets the ocean. The resort will offer a blend of spiritual tranquillity and luxury hospitality.” The project’s construction cost is estimated at Rs 110 crore, excluding land value.
Location and Ownership
The Jagannatham project is being developed under Meridian Mist Hotel & Resort and is set on a prime seven-acre beachfront plot along the scenic Puri-Konark Marine Drive, approximately 8 km from the Jagannath Temple. Das and his family fully own the resort, though they are open to equity dilution depending on the response to the membership program. He emphasized that he personally owns the land, ensuring there is no conflict of interest with the Jagannath Temple administration.
Resort Features and Membership Plans
Designed to cater to the needs of spiritual and luxury travelers, the resort will offer a host of world-class amenities, including:
· Deluxe and Studio Cottages for comfortable stays
· A Wellness Spa for rejuvenation and holistic healing
· A Jogging Track and Amphitheatre for recreational and cultural activities
· A Tennis Court and Dedicated Wellness Spaces for health-conscious guests
The resort is also launching an exclusive membership program, with three pricing tiers:
· Rs 3.5 lakh, Rs 5 lakh, and Rs 7 lakh
· Members will be entitled to a three-night stay per month for five years
· This provides a cost-effective alternative to other luxury resorts in Puri
The resort targets 5,000 members in its initial phase, offering an attractive opportunity for travelers seeking a premium yet spiritually enriching vacation experience.
Opening Before the 2026 Rath Yatra
Das confirmed that Jagannatham is expected to be operational within 14-16 months, well before the grand Rath Yatra of 2026. The timing aligns perfectly with one of Puri’s largest festivals, ensuring that the resort will be a key accommodation hub for the influx of pilgrims and tourists.
A Boost for Odisha Tourism and Revenue Generation
The establishment of Jagannatham is set to significantly enhance Odisha’s tourism sector by offering a unique blend of spiritual hospitality and luxury. By catering to the evolving preferences of modern travelers while preserving the sanctity of Puri’s spiritual ethos, the resort is expected to attract a wide range of visitors.
Additionally, the project will contribute to revenue generation, create employment opportunities, and further establish Puri as a leading global spiritual tourism destination. With its strategic location, unique concept, and premium offerings, Jagannatham is poised to become a landmark in Odisha’s hospitality industry, ushering in a new era of spiritual luxury tourism.
(With inputs from agencies)
