Reviving the Airwaves and Ink: Government’s Big Push to Rescue Traditional Media
A Lifeline in the Digital Age As India’s traditional media grapples with the relentless rise of digital platforms and shrinking ad revenues, the government has unveiled a comprehensive policy package aimed at revitalizing print, television, radio, and DTH sectors. This sweeping initiative—unprecedented in its scale—combines fiscal incentives, regulatory reform, and market restructuring. The intent is clear: to safeguard…



