Jaguar’s ‘Woke’ Rebrand Faces Trump’s Fury — New CEO Defends Bold Strategy
The Clash Between Branding Vision and Political Criticism Jaguar Land Rover (JLR), one of Britain’s most iconic automotive brands, finds itself in the middle of a high-profile controversy after US President Donald Trump denounced its recent rebranding as “woke” and “disgraceful.” The criticism comes just as the company prepares for a leadership change, with PB Balaji, Tata…



