Devotion for Conservation: Odisha’s Kirtan Warriors Win Modi’s Praise

A Voice from the Heart of India

In the 124th episode of Mann Ki Baat, Prime Minister Narendra Modi once again turned the nation’s attention to the quiet but powerful voices of grassroots India. This time, the spotlight was on the tribal women of Odisha, whose ancient devotional traditions have been given a modern, meaningful twist — all in the service of environmental conservation. The Prime Minister lauded the efforts of Radhakrishna Sankirtan Mandali, a group of kirtan singers led by Pramila Pradhan from Keonjhar district, for creatively raising awareness about the devastating impact of forest fires.

This heartfelt acknowledgment wasn’t just a moment of recognition — it was a reflection of how India’s folk traditions are finding new relevance in contemporary challenges.

Singing to Save Forests: The Keonjhar Campaign

In Keonjhar, where dense forests meet vibrant tribal cultures, a new kind of resistance is emerging — one that blends melody with message. The Radhakrishna Sankirtan Mandali, traditionally known for performing religious bhajans and kirtans, has begun incorporating environmental themes into their performances. Spearheaded by Pramila Pradhan, the group has been traveling from village to village, warning communities about the dangers of forest fires through the power of song.

“Along with devotion, this group is now chanting the mantra of environmental protection,” said PM Modi, applauding the way traditional lyrics have been adapted to reflect urgent ecological concerns.

Forest fires in Odisha, especially in tribal regions, have been a recurring crisis, leading to loss of biodiversity, endangering wildlife, and disrupting rural livelihoods. While official campaigns have often failed to fully penetrate remote villages, this grassroots approach has managed to engage hearts and minds.

The Impact: Tradition Meets Transformation

The success of Pramila Pradhan’s campaign lies in its deep cultural roots. Folk music and kirtans are not mere performances in these communities — they are communal experiences, spiritual gatherings, and social platforms all rolled into one. By embedding messages about forest protection into these sacred traditions, the initiative resonates at a deeply emotional level.

Villagers are not only more aware of fire safety and environmental care, but they also feel personally responsible for preserving their natural surroundings. The movement has sparked increased vigilance during dry seasons, led to better reporting of small fires, and inspired younger generations to view environmental care as a form of devotion.

PM Modi emphasized this cultural revival by stating, “These examples remind us that our folk traditions are not relics of the past; they continue to inspire and give direction to society.”

Handlooms and Heritage: A Broader Tapestry

During the same address, the Prime Minister also highlighted the resilience and creativity of Odisha’s tribal women in other areas. On the occasion of National Handloom Day, observed annually on August 7, he celebrated the efforts of over 650 tribal women from Mayurbhanj district who have revived the traditional Santhali saree.

These women are now earning sustainable livelihoods while preserving their heritage — turning handlooms into a symbol of economic empowerment and cultural pride. Modi also touched upon similar stories from other parts of India, including the journey of Naveen Kumar from Nalanda, Bihar, whose family has kept the legacy of handloom weaving alive across generations.

Gratitude for a Grassroots Revolution

In a world increasingly defined by technological solutions, the story of Radhakrishna Sankirtan Mandali offers a reminder that some of the most effective answers lie in our cultural DNA. The use of devotional music to fight forest fires is not just innovative — it’s transformational.

Prime Minister Modi’s heartfelt appreciation of Pramila Pradhan and her team reaffirms the power of community-driven change. Their work bridges the sacred and the practical, tradition and activism. For this harmonious fusion of culture and conservation, the nation owes them a heartfelt thank you.

(With agency inputs)

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