- Milk Mantra Dairy Pvt Ltd has forged a pioneering partnership with SHGs to promote the consumption of millet-based products.
- The core objective of this historic agreement is to institutionalize the marketing and sale of Millet Shakti products from both WSHGs on Milk Mantra’s esteemed online platform, Daily Moo.
- Buoyed by the promising reception, both Milk Mantra and the WSHGs are resolutely committed to amplifying the impact of this initiative.
- The momentous signing ceremony brought together key stakeholders, including representatives from Milk Mantra, members of the WSHGs, and dedicated staff of the Odisha Millets Mission.
In a remarkable stride towards empowering women and promoting the consumption of millet-based products, Milk Mantra Dairy Pvt Ltd has forged a pioneering partnership with Radharani Women Self Help Group (WSHG) of Bhubaneswar and Dibyajyoti WSHG of Rourkela. This collaborative effort, formalized through a Memorandum of Agreement signed at Krushi Bhawan, witnessed the presence of the esteemed Director of Agriculture & Food Production, Odisha, Prem Chandra Chaudhary, among others.
The core objective of this historic agreement is to institutionalize the marketing and sale of Millet Shakti products from both WSHGs on Milk Mantra’s esteemed online platform, Daily Moo. Within this innovative framework, Milk Mantra assumes the responsibility of procuring orders from the respective WSHGs, subsequently stocking them in their storage facilities. Consumers are afforded the convenience of placing orders seamlessly on Daily Moo, with Milk Mantra guaranteeing prompt doorstep delivery of the millet products, serving customers in both the Bhubaneswar capital region and Rourkela urban region.
The implications of this collaboration have been nothing short of transformative, with initial trial supplies yielding sales figures surpassing Rs 60,000. The robust demand witnessed in the market, coupled with the enthusiastic reception from consumers, underscores the immense potential of millet-based products. Beyond merely catering to consumer preferences, this innovative approach serves as a vital income source for the participating WSHGs, thereby bolstering the long-term financial sustainability of millet-based enterprises.
Buoyed by the promising reception, both Milk Mantra and the WSHGs are resolutely committed to amplifying the impact of this initiative. Plans are underway to expand the scope of the collaboration, envisaging the inclusion of more WSHGs, diversifying the product portfolio, and extending coverage to additional regions across the picturesque state of Odisha. The Director of Agriculture & Food Production, in his encouraging address, extended his heartfelt support to the initiative, urging all stakeholders to remain steadfast in their dedication to its success.
The momentous signing ceremony brought together key stakeholders, including representatives from Milk Mantra, members of the WSHGs, and dedicated staff of the Odisha Millets Mission. This agreement stands as a testament to the collective vision of fostering economic empowerment and sustainable development through innovative partnerships. As Odisha embraces this transformative journey, propelled by the spirit of collaboration and inclusivity, the horizon of possibilities for millet-based enterprises shines brighter than ever before.
(With inputs from agencies)
