Odisha’s Agricultural Legacy Shines on National Stage
Odisha’s rich agricultural heritage took center stage at the India International Trade Fair (IITF) in New Delhi, where the state’s organically cultivated aromatic rice became a major attraction. This showcase reflects not only Odisha’s agricultural diversity but also its growing reputation for producing premium, health-friendly food products.
The event highlighted how Odisha’s traditional crops, nurtured by sustainable farming practices, are making their mark on national and international markets, with aromatic rice varieties like Kalajeera and Badshaha Bhog leading the charge.
Aromatic Rice: The Jewel of Odisha Agriculture
The Department of Agriculture and Farmers Empowerment exhibited several premium varieties of aromatic rice, including Kalajeera, Sugandha, and Badshaha Bhog, at the IITF’s ‘Odisha Mandap.’
Kalajeera rice, often referred to as the “prince of rice” for its fine texture and unique aroma, stood out among the offerings. Customers praised the products, with many Odia diaspora members relishing the opportunity to reconnect with their roots through these fragrant grains.
Madhusudan Palai, a visitor from New Delhi, expressed his admiration: “Odisha Mandap is the most beautiful stall here. We’ve bought fragrant Kalajeera rice, which is a delightful alternative to Basmati.”
Currently, eight varieties of aromatic rice are cultivated across 13 districts in Odisha, supported by technical guidance and inputs from the Agriculture Department. This year, the department projects a sale of approximately 2.8 metric tonnes of these rice varieties at the trade fair.
Beyond Rice: Showcasing Millets, Turmeric, and Traditional Products
The Odisha Mandap offered more than just aromatic rice. Under the ‘Shree Anna Abhiyan’ initiative, traditional millet-based food items such as Mandia Ladu, millet biscuits, namkeen, and noodles drew significant attention.
Millets, often celebrated as superfoods, are seeing a resurgence in demand due to their nutritional benefits. Last year, over 1.5 quintals of millet were sold at the Odisha Mandap, and this year, sales are expected to exceed four quintals.
Other popular products included Odisha’s turmeric, jaggery, and lemongrass oil, which have gained recognition for their high quality and health benefits. DK Sharma, a visitor from Uttar Pradesh, said:
“I bought turmeric and Kalajeera rice. These are not just aromatic but also very beneficial for health.”
Odisha’s Growing Footprint in National and International Markets
The growing popularity of Odisha’s agricultural products is not new. Several other items from the state have gained national and global recognition:
Kandhamal Turmeric: Known for its vibrant color and medicinal properties, this turmeric has received a Geographical Indication (GI) tag and is exported to several countries.
Koraput Coffee: Grown organically in the tribal belt of Koraput, this coffee has carved a niche for itself in premium markets in India and abroad.
Odisha Handloom and Handicrafts: Items like Sambalpuri sarees and appliqué work from Pipili have long been staples in global cultural and fashion exports.
The inclusion of Odisha’s aromatic rice at the IITF is a continuation of this trend, spotlighting the state’s commitment to blending tradition with innovation.
Why Odisha’s Products Stand Out
What makes Odisha’s agricultural products unique is the combination of traditional farming methods, organic cultivation, and rich biodiversity. Aromatic rice like Kalajeera is a prime example of this synergy, offering health benefits alongside its exquisite taste and aroma.
These factors not only enhance the appeal of Odisha’s products but also align with growing consumer demand for sustainable and health-conscious food choices.
A Promising Future for Odisha’s Agricultural Exports
The successful showcase of Odisha’s aromatic rice and other products at the India International Trade Fair reflects a significant milestone in the state’s journey toward becoming a key player in India’s agricultural market. With continued support from initiatives like the Shree Anna Abhiyan and government-backed promotional efforts, Odisha’s agricultural products are poised to reach even greater heights.
This growing recognition, both nationally and internationally, not only boosts farmers’ incomes but also helps preserve the state’s agricultural traditions, ensuring a sustainable future for Odisha’s rural communities.
(With inputs from agencies)
