A Landmark Win at IITF 2025
Odisha clinched the Gold Medal for First Prize in Excellence in Display at the 44th India International Trade Fair (IITF) 2025, held at Bharat Mandapam, New Delhi, from November 14–27. Awarded by ITPO on November 27, the recognition placed Odisha at the forefront among 31 participating states and Union Territories. Chief Minister Mohan Charan Majhi described the honour as a defining moment that elevates Odisha’s national and global stature while acknowledging the pivotal role of artisans, SHGs, and government departments.
A Pavilion Rooted in Heritage, Innovation, and Inclusivity
Inaugurated by Deputy Chief Minister Pravati Parida, the Odisha Pavilion—set up in Hall No. 4—featured 26 integrated stalls representing nine departments under the theme Ek Bharat Shreshtha Bharat. Designed as a curated journey from tradition to modernity, the pavilion blended sustainable development, cultural heritage, and emerging economic potential.
The displays navigated through Odisha’s agricultural innovations, tourism circuits, spiritual landmarks, industrial strength, and investment-ready ecosystems. Chief Minister Majhi’s visit on November 22 underscored a strong focus on women empowerment, reflected in extensive SHG participation across craft, food processing, and rural enterprise sections.
Exhibits and Artisans That Defined the Pavilion’s Excellence
· Textiles and Handlooms
The pavilion showcased the full spectrum of Odisha’s legendary weaving heritage—Sambalpuri ikat, Bomkai, and Berhampuri silk—with live demonstrations by master weavers. Visitors witnessed the intricate tie-and-dye process that embodies centuries of craftsmanship.
· Tribal Crafts and Indigenous Art
Renowned artisans from Mayurbhanj, Koraput, and Puri districts displayed Pattachitra, silver filigree, horn craft, stone carving, appliqué work, and tribal jewellery. The presence of SHG-led stalls added depth, representing community-driven craftsmanship and rural creativity.
· Natural and Organic Products
Organic millets, turmeric, honey, herbal cosmetics, and ayurvedic preparations offered a glimpse into Odisha’s expanding natural-products sector, spotlighting sustainable farming and forest-based enterprises.
· Tourism and Heritage Narratives
Miniature models and digital installations depicted Jagannath traditions, Konark’s architectural brilliance, Chilika’s biodiversity, and tribal festivals—positioning Odisha as a premier cultural and ecotourism destination.
· Innovation and Investment Corridors
Sections on renewable energy, mineral-based industries, and IT-enabled services highlighted Odisha’s transition toward a diversified, future-ready economy. This blend of tradition and modern enterprise captured the interest of investors and global buyers.
· Women-Led Enterprises
A significant portion of the pavilion was dedicated to SHGs, featuring women-led units in handicrafts, handloom, food processing, and cottage industries—projecting Odisha’s commitment to inclusive and community-driven growth.
Significance of the Win: Cultural Pride and Economic Momentum
This victory marks Odisha’s fourth consecutive IITF recognition—and the second gold in 2025—affirming its consistent excellence in design, storytelling, and state branding. The pavilion generated buyer interest in textiles, handicrafts, organic products, and tourism, while creating new networks for FDI and MSME collaboration.
A Golden Moment Shaping Odisha’s Future
Odisha’s triumph at IITF 2025 is more than an accolade—it is a reaffirmation of the state’s dynamic identity. By merging cultural depth with economic ambition, and by showcasing the talents of its artisans, women entrepreneurs, and innovators, Odisha projected itself as a compelling destination for investment, tourism, and heritage appreciation.
The win strengthens the state’s roadmap toward Viksit Odisha 2036, positioning it as a vibrant blend of tradition, creativity, and forward-looking development.
(With agency inputs)
